5 Music Channels to Air Prince Special
Apr 27, 2004 - Michelle Simonelli Associated Press Writer
Get ready for five channels of Prince. MTV, MTV2, BET, VH1 and VH1 Classic will simultaneously broadcast a 30-minute Prince concert special on Wednesday at 9 p.m. EDT, network executives told The Associated Press.
The concert, recorded live last week before an audience at New
York's Webster Hall, includes performances of material from
Prince's new album, ``Musicology,'' plus some of his classics. The
telecast also includes interviews, with certain segments reserved
for the individual stations.
``The networks have never done this before,'' said Will Botwin,
president of Prince's record label, Columbia.
``We wanted to do something unprecedented,'' said Judy McGrath,
MTV Networks group president.
McGrath, who was at the taping, said the show was ``like a
party'' with a few hundred audience members at the small club.
Prince wanted an intimate feel to the show, she said.
Although Prince has been out of the spotlight for a few years,
Botwin said he wasn't concerned that the teen audience won't want
to watch him. Kids have learned about Prince through their brothers
and sisters, he said. (Editor's Note: Lindsay Lohan says Prince is her fave singer!)
``There's another generation getting turned on to Prince,''
Botwin said.




