R+B singer Rihanna has become the new face of fashion house Gucci - as part of a charity campaign.

The Umbrella hitmaker has been named as the spokeswoman for the company's new scheme with Unicef - which will see a variety of limited edition products sold to raise money for good causes.

And she will appear in a new series of adverts to promote the Tattoo Heart campaign. The singer also supports her own charity The Believe Foundation, which she set up in 2006.