Jessica Simpson's new film Blonde Ambition made less than $400 when it opened in eight Texas theatres last Friday.

The movie, which also stars fellow Texan Luke Wilson, was saved from the straight-to-DVD tag by film bosses at Nu Image and Millennium Films, who decided to give it a limited Christmas run.

The executives were hoping the fact that both Simpson and Wilson are Texas natives would help give the film a boost, and possibly lead to more interest from cinema chains across America.

The film will now be released on DVD in January, as expected.