Beyonce Knowles has designed her own phone.

The pop superstar, actress and fashion diva unveiled the new gold-and-burgundy B'Phone at the Samsung store in New York's Time Warner Building.

The handset was created by Knowles and Samsung experts, and features a Knowles-themed start-up screen and the ability to download exclusive Knowles photos, videos and a song she recorded as a child.

She says, "When I was 10, I recorded a song called 632-5792 - a phone number. It's a little embarrassing but it's cute. There's a recording of that song on the phone exclusively for my fans."

"It's only through this phone that you can get this close to my life."