IMAX Corporation and Warner Bros. Pictures announced that select scenes of the IMAX DMR version of Harry Potter and the Order of the Phoenix will be digitally converted into An IMAX 3D Experience. IMAX Corporation plans to use its proprietary 2D to 3D conversion technology to transform approximately 20 minutes at the end of the film - which is being digitally re-mastered into the image and sound quality of The IMAX Experience using IMAX DMR (Digital Re-Mastering) technology - into IMAX 3D. Harry Potter and the Order of the Phoenix will be released in IMAX theatres and conventional theatres on July 13, 2007, and Warner Bros. Pictures will be the exclusive distributor of the film to IMAX theatres worldwide.