In an effort to build awareness for the needs of wildlife and engage families in a fun and interactive activity, New Line Cinema has created a program where consumers can download a HOOT DESKTOP PET, which helps fund the National Wildlife Federation's efforts to protect owls and other wildlife and habitat around the country.

"The HOOT DESKTOP PET provides a fun, innovative and engaging way to educate children about wildlife and at the same time helps support the National Wildlife Federation's valuable conservation programs." stated NWF Director Carey Stanton Rogers.

The HOOT DESKTOP PET is a cute animated burrowing owl that takes up residence on the consumer's computer screen, wandering about and performing a number of different routines randomly or in response to commands, including feeding, listening to music and skateboard riding.

Consumers who "Adopt" their HOOT DESKTOP PET will be invited to fill in a form to register their pet adoption. National Wildlife Federation will receive a donation from New Line Cinema for the adoption program. Parents and children doing good also get benefits as families who adopt the HOOT DESKTOP PET will automatically be entered into a grand prize drawing for a trip for 4 to Florida, 2 concert and backstage tickets for a Jimmy Buffett concert, and the opportunity to meet Brie Larson, star of HOOT.