Earth Day Campaign Gets Boost from Avatar
Comments
James Cameron is using the DVD release of Avatar to encourage fans to go green for this year's Earth Day.
The annual awareness day on 22 April coincides with the U.S. release of the sci-fi epic, and Cameron has teamed up with Earth Day Network to help raise awareness.
He says, "Earth Day Network's commitment and actions to promote a healthy, sustainable planet go hand-in-hand with the themes of Avatar."
The organisation aims to plant one million trees globally by the end of the year.
