How Would You Like to Smell Like Simon Cowell?

Simon Cowell and his fellow The X Factor judges are set to launch their own fragrances.

The music mogul and panel members Cheryl Cole, Dannii Minogue and Louis Walsh have signed a deal for their own scents, which reportedly nets them each a $375,000 (?250,000) advance plus a percentage of sales.

A source tells Britain's The Sun newspaper, "Simon says his will be the top-seller - he's already winding the other three up."

The fragrances are due to go on sale later this year.