Nelly Launching Perfume Range

Rap entrepreneur Nelly is expanding his business credentials to launch a new fragrance and body care range.

The Hot In Herre hitmaker, real name Cornell Haynes, Jr., is already head of an empire that includes his energy drink Pimp Juice and his women's fashion line Apple Bottoms.

And he is broadening the appeal of the label by teaming up with Romane Fragrances to create the perfume Apple Bottoms by Nelly, in addition to a number of beauty products.

He joins a host of fellow stars who have also entered the fragrance industry, including Sean 'Diddy' Combs, Jennifer Lopez and Britney Spears.