Plans for a New Transformers Ride Revealed
Movie blockbuster Transformers is heading to Universal Studios' theme park - it's to be the basis of a thrilling new ride.
The Michael Bay-directed film grossed more than $700 million worldwide upon its release in 2007, and studio bosses at Universal are looking to further cash in on its success by launching a Transformers-themed rollercoaster.
The high-definition 3D ride is being developed by Universal Parks + Resorts, original toy makers Hasbro Inc. and Steven Spielberg's DreamWorks studio, which produced the move.
And theme park bosses hope the white-knuckle ride will "transform perceptions of theme park experiences".
It is expected to launch in 2011 at Universal Studios Singapore, which is due for completion in 2010, while a Hollywood version will follow the Asian opening.
Spielberg was also involved with Universal in the making of Jurassic Park - The Ride.
A sequel to last year's box office smash is currently being made, with stars Shia LaBeouf and Megan Fox reuniting with Bay for Transformers: Revenge of the Fallen, which is set for a summer 2009 release.