Beyonce's Father + Sister Launch Hip-Hop Toy Line

Beyonce Knowles' father and sister have teamed up to produce a new series of hip-hop baby toys.

Mathew Knowles' Music World Entertainment has partnered with Planet Toys to launch Baby Jamz, the first ever hip-hop/rhythm inspired pre-school toy line - and new mom Solange Knowles will give the products a voice.

Mathew Knowles admits Solange's son Juelz helped inspire the new line.

He says, "Many children love music and dancing to hip-hop, so we have creatively combined great toys with the hip-hop versions of popular nursery rhymes."

"My grandson, Juelz, was the inspiration for this idea and I am especially excited that most of the nursery rhymes are sung by my daughter, Solange."