Will.I.Am Designs Hard Rock Uniforms

The Black Eyed Peas frontman Will.I.Am has teamed up with Hard Rock Hotel and Casino to create a new uniform collection for staff.

The rapper/producer, who has already launched his own high end clothing label, i.am Antik, has collaborated with design partner Lor-E Phillips to create the line.

Will.i.am, real name William James Adams Jr, says, "My goal was to create a look that exudes upscale rock 'n roll, leveraging the essence of the brand while contemporizing the staff's wardrobe to provide a more stylistic and fashion-forward appearance."

Hard Rock will showcase the uniforms at the opening of the Hard Rock Hotel and Casino Biloxi, Mississippi on July 7th.