Shoppers To Land Madonna-Signed Coats
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Fifteen lucky shoppers will walk away with new H&M trenchcoats signed by Madonna in Los Angeles and New York today - just for standing in line.
The trendy Swedish fashion chain is raffling off 10 white coats at its 5th Avenue store in New York and five at the Beverly Center store in Los Angeles to kick off the US launch of Madonna's new M by Madonna line.
The first 250 people in line at the shops by 10 am (local time) will be eligible to enter the contest.
H&M's Hong Kong store attempted a similar gimmick two weeks ago, and more than 500 people showed up.
