Paris Hilton Crowns Bondi Beer Princess

Party princess Paris Hilton held her only official Sydney media engagement on New Year's Day, naming Jaime Wright the face of Bondi Blonde beer.

She cast her discerning eye over a stream of bikini-clad hopefuls at the Bondi Icebergs club, alongside surfing star Koby Abberton.

The Hilton hotel heiress was reportedly paid up to $5 million by advertising magnate John Singleton for the whirlwind six-day promotional visit.

Singleton is the major shareholder in Bluetongue Brewery, which produces the Blonde beer.

Crowning Ms Wright Ms Bondi Blonde, Hilton was, as always, loving the cameras, striking a pose in a yellow dress for the mob of photographers crowding the Bondi club.

"Thanks for having me here, I'm having the best time and I love Australia," she said.

"Everyone's been so warm and welcoming."

"Being a blonde myself I love blondes, so I'm excited to meet you girls and thanks for having me here."

The 25-year-old model, actress and sometime singer was quick to compliment the parade of contestants.

"You've got great abs," she told one.

"She was really pretty," she remarked of another.

But it wasn't all fashion and frivolity, with Hilton also offering a new year's resolution to the media pack.

"I have a lot of new year's resolutions," she said.

"One is definitely giving back, I'm really fortunate and that's why everywhere I go I'm going to visit a children's hospital, just get really involved in charity work."

The international A-lister dropped into the children's ward of Sydney's Royal North Shore Hospital last week, signing autographs and causing a few young male patients to blush.

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