Paris Hilton Ad Crashes Burger Chain's Website

Paris Hilton's racy new burger commercial has proved so popular, a site showing the clip has crashed.

The site showing Hilton's ad for burger chain Carl's Jr, crashed for four hours as internet surfers raced to see the seductive swimsuit-clad socialite doused in suds.

The 30-second commercial, which features the hotel heiress washing a Bentley and chomping on Carl's Jr's Spicy bbq Burger in a stringy black swimsuit, has generated media attention since hitting the US TV airwaves on Thursday.

The special site was launched by Carl's Jr at the same time, featuring a special 60-second version of the ad.

A day later, the site crashed and was down for about four hours, the company said.

Carl's Jr's executive vice president of marketing, Brad Haley, says in a statement, "It was a mixed blessing. It turned out that Paris was too hot for our servers."